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Historic Preservation Home > Syllabi > 400 Level Courses > HISP 471QQ-01 Heritage Tourism

 

UNIVERSITY OF MARY WASHINGTON
DEPARTMENT OF HISTORIC PRESERVATION

HISP 471QQ-01 Heritage Tourism
Fall Semester 2007

Mr. Stanton
MWF 11:00-11:50
Combs Hall, 25

COURSE DESCRIPTION

Heritage Tourism defines the modern market-centered approach to Historic Preservation. This seminar explores the larger issues that surround the evolving concepts of tourism—from the 19th century view embodied in Charles M. Doughty’s Travels in Arabia Deserta to heritage corridors and theme parks. Implicit in “heritage tourism” is the experience of interactions with people different than ourselves, not for their heroic qualities, but for their knowledge, values and aesthetic shared among the people of a community or culture and embodied in their artifacts.  The personal automobile and the democratization of leisure time transformed the tourist experience from an idle of the wealthy, to a passion of the working classes. As a multi-disciplinary study, Historic Preservation has staked its reputation with the public on the authenticity of its results. This seminar seeks to explore the formulas for presenting and representing heritage in an authentic experience to the public as crucial to our role as mediators between the objects of the past and the recreation industry that seeks to employ heritage as a tourism engine.

COURSE OBJECTIVES

(1)  Understand heritage tourism as a distinct and evolved form of travel-based learning and cultural representation.

(2)  Explore the categories of actors, zones of activity, and motives for the creation of heritage tourism.

(3)  Develop understanding of the distinct frames of analysis of tourism, including ethnographic, administrative, economic, cultural, and historical.

(4)  Understand how heritage tourism works at the national, state, and local levels in the United States.

This class is a seminar. Our discussion will flourish through your preparation for the topics of each class meeting.  Please come to class having read the assigned material and with your questions or opinions and evidence assembled for our topics.  The quantity of information on the subjects of heritage and tourism is simply staggering. Please feel empowered to bring in your other readings and suggestions for readings, analysis, or web sites that you have found in your class preparation.

CLASS REQUIREMENTS

TEXTS

There are no required textbooks necessary to purchase for this course. We will use the articles and and books available through the Simpson library on-line netlibrary, journal subscriptions of JSTOR and Project Muse. For example, Kirshenblatt-Gimblett, Barbara. Destination Culture: Tourism, Museums, and Heritage (Berkeley University of California Press, 1998) is a very important book for our discussion available entirely through NetLibrary. Occasionally required readings will be available through the course webpage in the folder “Required Readings.”  The required reading is only a starting point for discussion. Students are encouraged to bring other resources from their reading and experience into the class discussion.

TESTS

The student is responsible for all required readings and discussion materials.  Any handouts in class with the exception of lecture summaries should be considered materials that will be tested.  Examinations will test your knowledge concerning basic terms, concepts or significant examples from in-class discussions, films, or required readings.  There will be two tests: Test 1, Monday October 1st and the Final Examination, Friday, December 14th from noon-2:30pm.

CLASS ASSIGNMENTS

In class assignments

      The most important assignment in class is to participate.  We’ll also have an electronic space for comments that you have as you are preparing for our classes, or responding to things said, seen, or heard. 

Out of class Assignments

Two writing assignments are required for the course.  One is a short analysis of cultural presentation explaining the, sources, frame, and valuation through exhibition of a heritage tourist event.  The second paper is a description with discussion of the political, social, economic, and administrative development of one of the 37 NPS Heritage Areas.  Assignment one is due October 10th at the beginning of class. Assignment two is due on Dec 3rd before sundown. Early papers always accepted.  I Honor the Code and insist that all written work include the Honor Pledge and be signed.

GRADING

In an effort to be open about the scoring of writing projects so that we are all clear about how a grade is achieved the following comments are provided:

Grades have two parts, (1) an evaluation of the content and the considerable intellectual effort that goes into the creation of a student project, and (2) the skill with which this material is integrated into a coherent thoughtful presentation that reflects student control of the subject.  Letter grade descriptions and quality point conversions are taken from the Academic Catalog.  This and the Dictionary of Academic Regulations should be consulted for further explanation of these and all other grading details and other academic regulations. 

The Office of Disability Services has been designated by the University as the primary office to guide, counsel, and assist students with disabilities.  If you receive services through that office and require accommodations for this class, please make an appointment with me as soon as possible to discuss your approved accommodation needs.  Bring your accommodation letter with you to the appointment. I will hold any information you share with me in the strictest confidence unless you give me permission to do otherwise.

      If you need accommodations, (note taking assistance, extended time for tests, etc.), I would be happy to refer you to the Office of Disability Services. They will require appropriate documentation of a disability.  Their phone number is 540-654-1266.

FINAL GRADE

Please note: No passing grade can be achieved in this course without completion of all examinations and out-of-class graded assignments.  Your final grade will be based on the following scores—in-class participation, 20%; Test one 15%; Project One 15%; Project Two 15%; Final Examination 15%. The Out-of-Class Assignments will be marked down by ten (10 points) for each day later than the beginning of class on the date due.

MY OFFICE HOURS
Monday-Wednesday-Friday 2 p.m.
Tuesday and Thursday 9 a.m.

OFFICE
Combs 128
Phone: 654-1313
e-mail: gstanton@umw.edu

I will be in my office for set office hours (that is, I'll be there and you can drop in whether you have an appointment or not) every weekday, as noted above.  If I must attend a meeting with a faculty committee during one of those periods, I will announce this in class.  I will also be in the office at many other hours (including some evening hours each week). I am happy to make an appointment to see you at some specific time that suits your needs.

SCHEDULE OF CLASS MEETINGS, TOPICS AND ASSIGNMENTS

This class schedule tells you how we will proceed with our discussion of Heritage Tourism.  I reserve the right to alter the topic of any lecture, but the day on which tests, papers and books are scheduled will not be changed.

Week #1
Monday 27 August 2007
      On the road to Heritage Tourism

Wednesday 29 August 2007
      A History of Tourism and Tourism research
Required Readings:  
Velene Smith. “Introduction.” Hosts and Guests. Philadelphia: University of Pennsylvania Press, 1977.  Reserve  Nelson H. H. Graburn. “Tourism: The Sacred Journey.” Reserve

Friday 31 August 2007
      Heritage Tourism and the Tourism Industry
Required Readings:  John. C. Confer,  Deborah L. Kerstetter. “Past Perfect: Explorations of Heritage Tourism” Parks & Recreation,  Feb, 2000. Reserve

Week #2  Destination Strategies
Monday 3 September 2007
      Heritage Tourism and the Historic Preservation movement
Required Readings:  Peter H. Brink, “Heritage Tourism in the U.S.A.: Grassroots Efforts to Combine Preservation and Tourism.” APT Bulletin, 29(3-4) 1998, 59-63. (JSTOR)
      National Trust for Historic Preservation, “Getting Started: How to Succeed in Heritage Tourism.” 1993

Wednesday 5 September 2007
      Quotidian History: Celebrating Life and Work

Friday 7 September 2007
      The Smithsonian Folklife Festival
      Required Reading: Richard Kurin, “Why Do We Festival.” In Smithsonian Folklife Festival: Culture Of, By, and For the People. Washington, DC: Smithsonian Institution, 1998. Pp. 48-63.  Reserve      

Week #3  E Pluribus Unum
Monday 10 September 2007
      Contested Space and Places
      Required Readings:  William D. Estrada. “Los Angeles’ Old Plaza and Olvera Street: Imagined and Contested Space.” Western Folklore, Vol. 58, No. 2, Built L.A.: Folklore and Place in Los Angeles. (Winter, 1999), pp. 107-129. http://links.jstor.org/sici?sici=0043-373X%28199924%2958%3A2%3C107%3ALAOPAO%3E2.0.CO%3B2-M

Wednesday 12 September 2007
      Contested History in a Heterogeneous Society
      Required Readings: Robert James Branham, “‘Of Thee I Sing’: Contesting America.”  Reserve

Friday 14 September 2007
      The Invention of Tradition
      Required Reading: Royal Berglee, Recreated Heritage Villages of the Midwest. Southeastern Geographer, 46(1) 2006: 121-138. (Project Muse)

Week #4  Heritage
Monday 17 September 2007
      Heritage as a new mode of cultural production
      Required Reading: Barbara Kirshenblatt-Gimblett, “Theorizing Heritage.” Ethnomusicology 39(3) Autumn 1995) 367-380. (JSTOR)

Wednesday 19 September 2007
      History is modern and Heritage is post-modern interpretation
      Required Reading: Richard Handler and Jocelyn Linnekin, “ Tradition, Genuine or Spurious” JAF 97:385 (Jul-Sep 1984) 273-290. (JSTOR)

Thursday 20 September 2007
National Folk Heritage Awards at The Music Center at Strathmore, 5301 Tuckerman Lane, North Bethesda, MD. Leave 5:30pm. Program begins at 7:00pm.

Friday 21 September 2007
When The Exotic Comes To Town: The Tango
Required Reading: Chris Goertzen; María Susana Azzi. “Globalization and the Tango.” Yearbook for Traditional Music, Vol. 31. (1999), pp. 67-76.
http://links.jstor.org/sici?sici=0740-1558%281999%2931%3C67%3AGATT%3E2.0.CO%3B2-H

Week #5  The Trading Zone
Monday 24 September 2007
      Selling Art and Craft to Tourists
      Required Readings:  Lewis I. Deitch, “The Impact of Tourism upon the Arts and Crafts of the Indians of the Southwestern United States.” in Hosts and Guests, pp.173-184. Reserve

Wednesday 26 September 2007
      Hegemonic Exchange Systems in Heritage Tourism
      Required Readings:  Deidre Evans-Pritchard, “The Portal Case: Authenticity, Tourism, Traditions, and the Law.” JAF 100:397 (Jul-Sep 1987) 287-296. (JSTOR)

Friday 28 September 2007
      Anarchistic Exchange Systems in Heritage Tourism
      Required Readings:  Dale Rosengarten, “Sea Grass Baskets of the South Carolina Lowcountry.” McKissick Museum, University of South Carolina, 1986. Pp. 5-46 Reserve

Week #6  Taking Stock
Monday 1 October 2007
Midterm examination

Wednesday 3 October 2007
      The importance of the Museum to Heritage Tourism
      Required Reading:  Barbara Kirshenblatt-Gimblett, Destination Culture: Tourism, Museums, and Heritage. Berkeley: UC Press, 1997. “Destination Museum.” Pp. 131-176. (Netlibrary)

Friday 5 October 2007
      Entertainment and Education in Heritage Tourism
      Required Reading:  Barbara Kirshenblatt-Gimblett, Destination Culture: Tourism, Museums, and Heritage. Berkeley: UC Press, 1997. “Confusing Pleasures.” Pp. 203-248. (Netlibrary)

Week #7  National Parks as Tourist Destinations
Monday 8 October 2007
      The National Parks Evolving Role of Conservator and Concessionaire
      Required Reading: Mackintosh, Barry. The National Parks: Shaping the System. Washington: National Park Service, 1991. http://www.nps.gov/history/history/online_books/shaping/index.htm
see also A Brief History of the National Park Service (1940) http://www.nps.gov/history/history/hisnps/NPShistory.htm

Wednesday 10 October 2007                                Assignment #1 Due
      The Creation of Cultural Resource Management

Friday 12 October 2007
      Heritage Matters: Making a Place for Diversity

MID-SEMESTER BREAK

Week #8  Politics of Heritage Tourism
Wednesday 17 October 2007
      The Heritage Area
Required Reading: Sarah Peskin. “America's Special Landscapes: The Heritage Area Phenomenon.”  http://www.nps.gov/history/heritageareas/REP/HAPhenom.pdf
Paul M. Bray. "The National Heritage Areas Phenomenon--Where it is Coming From."
http://crm.cr.nps.gov/archive/17-8/17-8-1.pdf

Friday 19 October 2007
No class: Take a Break! Be a Tourist! Where would you go?

Week #9 NPS Administration of Heritage Areas
Monday 22 October 2007
      The Federal Preservation Response to Limited Resources: Heritage Areas
Reading:  Heritage Areas Toolbox http://www.nps.gov/history/heritageareas/HDI/toolbox.htm
National Heritage Area criteria http://www.nps.gov/history/heritageareas/REP/criteria.pdf

Wednesday 24 October 2007
The Importance of Partnerships
Reading: Ostrower, Francie. "The potentials and pitfalls of partnering."  Stanford Social Innovation Review, Spring 2005.  http://www.ssireview.org/articles/entry/the_reality_underneath_the_buzz_of_partnerships/

Friday 26 October 2007
      The National Trust and Heritage Tourism
“Five Principles for Successful and Sustainable Cultural Heritage Tourism” http://www.culturalheritagetourism.org/fiveprinciples.htm

Week #10 Economics of Heritage Tourism
Monday 29 October 2007
      Is the House Museum Dead?
      Required Reading:  John Durel and Anita Nowery Durel. “A Golden Age for Historic Properties.” Reserve

Wednesday 31 October 2007
      Tracking the Money
      Reading: Money Generation Model, Version 2 (http://www.prr.msu.edu/mgm2/default.htm)
      Assessing the Qualities of Heritage Areas  http://www.nps.gov/history/heritageareas/INFO/assess.pdf

Friday 2 November 2007
      Rollodex Research for Heritage Tourism
Cheryl M. Hargrove, "Heritage Tourism." CRM 25:1 (2002).
http://crm.cr.nps.gov/archive/25-01/25-01-4.pdf

Week #11 Alternatives to Federal Heritage Areas
Monday 5 November 2007
      State Sponsored Heritage Tourism
      Required Reading: The Crooked Road: Virginia’s Music Heritage Trail http://www.thecrookedroad.org/AboutUs.htm
      Blue Ridge National Heritage Area
http://www.blueridgeheritage.com/musicofthemountains/index.html

Wednesday 7 November 2007
Driving Guides and Intangible Heritage Resources
      Reading:  Doris J. Dyen. “Routes to Roots: Searching for the Streetlife of Memory.” Journal of American Folklore 119.471 (2006) 19-29. Reserve

Friday 9 November 2007
What Stresses and What Sustains American Heritage Tourism?

Week #12  Is Heritage Tourism Sustainable?
Monday 12 November 2007
Stakeholders in Preservation Heritage
Required Reading: Randall Mason "Theoretical and Practical Arguments for Values-Centered Preservation." CRM 3:2 (Summer 2006) (http://crmjournal.cr.nps.gov/97_Archive.cfm)

Wednesday 14 November 2007
      The Economic Necessity of Novelty in Tourism
      Required Reading: The Festival Life Cycle and Tourism Strategies: The Case of the Cowboy Poetry Gathering. Festival and Event Tourism 2 (1994): 85-94. Reserve

Friday 16 November 2007
      The People of Heritage and Sustainable Tourism
      Reading: James Early, "Towards a New Cultural Democracy: Artistic Expression, Culture, and Sustainable Development in the New Global Era." (2000) http://www.folklife.si.edu/resources/center/cultural_policy/pdf/JamesEarly2000Towards.pdf

Week #13  Stewarding the Future
Monday 19 November 2007
      Stewarding the Future
      Required Reading: David Lowenthal, Stewarding the Future.” CRM: The Journal of Heritage Stewardship 2:2(Summer, 2005) 20-39. http://crmjournal.cr.nps.gov/97_Archive.cfm     

Wednesday 21 November 2007
      No Class Traditional American Festive Event

Week #14  The Management Plan
Monday 26 November 2007
International Scientific Committee on Cultural Tourism
Tourism at World Heritage Cultural Sites: The Site Manager's Hand Book (1993) http://www.international.icomos.org/publications/93touris.htm

Wednesday 28 November 2007
Heritage Tourism and GeoTourism
Reading http://www.nationalgeographic.com/travel/sustainable/about_geotourism.html

Friday 30 November 2007
Management Planning for Heritage Tourism
Reading: Components of a Successful National Heritage Area Management Plan
http://www.nps.gov/history/heritageareas/rep/notebook.pdf

Week #15 Heritage and You
Monday 3 December 2007                            Assignment #2 Due
Revival, Reenactment, and Heritage

Wednesday 5 December 2007
      Personal Strategies and Hippie Heritage

Friday 7 December 2007
Course Review

Friday 14 December 2007
noon-2:30pm  final exam HISP 471QQ-01