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Louis Martinette, Associate Professor in the College of Business Department of Management and Marketing, earned a Doctorate in Business Administration from Nova Southeastern University, an MBA from Golden Gate University, and a BS from Old Dominion University. He teaches courses in marketing, strategic management, and leadership.
Dr. Martinette can serve as a knowledgeable source about marketing and strategic planning. He has authored and presented research papers at the Hawaii International Conference on Business, the International Conference of Global Management Studies, the International Academy of E-Business, and the Economics and Business Research Conference on such topics as organizational culture and leadership, leadership in marketing, market orientation, competitive advantage, and learning orientation. Dr. Martinette has received professional awards, including the Silver Patrick Henry Medallion for Patriotic Achievement from the Military Order of the World Wars, the Outstanding Service Award from Averett University, and the Associate Service Award from the Home Builders Association of Richmond.
Dr. Martinette has extensive professional experience in marketing, having founded and served as president for 12 years of a marketing and consulting company that developed strategic business plans for several major corporations including Chesapeake Forest Products Company and Charles M. Schulz Creative Associates. He previously served as vice president of marketing of MicroMagnetic, a major distributor of computer supplies and accessories in Richmond, and worked as a marketing manager for 3M Company in St. Paul, Minn.
He is on the editorial board of the International Journal of Global Management Studies, and he is a member of Alpha Kappa Psi professional business fraternity and the American Marketing Association.
UMW Awards Top Honors at Commencement Ceremonies
The University of Mary Washington presented its top honors during commencement ceremonies Friday, May 10 and Saturday, May 11. Courtney A. Lynn of Virginia Beach received the Colgate W. Darden Jr. Award, which is presented to the student with the highest grade-point average (GPA) in the four-year undergraduate program. She finished with a 3.99 GPA. [...]Srivastava and Martinette’s Article Accepted in JOTMI
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Lou Martinette[/caption]
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Mukesh Srivastava[/caption]
Associate Professors in the College of Business Mukesh Srivastava and Louis Martinette's article “Building a Sustainable Competitive Advantage” has been accepted in the Journal of Technology Management and Innovation, Volume 8 Issue 2. Srivastava and Martinette co-authored the article with Andy Franklin.
The paper analyzes cross-industrial best practices and future trends in the context of the contemporary resource based competitive advantage model of the firm. It identifies key managerial levers, tools and systems that can be used to build and sustain a Hi-Technology company’s core competences in order to facilitate a more innovative, collaborative 21st century corporate culture. A qualitative and quantitative assessment is made of how a firm’s leadership, human capital management, organizational culture, design and systems can all collectively merge to create a more dynamic and responsive organization which is far more adept at building unique resources and capabilities, which can then be leveraged to create new market opportunities with high competitive entry barriers.Srivastava and Martinette Present at International Conference
[caption id="attachment_6127" align="alignleft" width="150"] Mukesh Srivastava[/caption]
Mukesh Srivastava, associate professor of management information systems in the College of Business organized the fourth annual International Conference of the Association of Global Management Studies held March 4 and 5 at the University of California at Berkeley.
Louis Martinette, associate professor of leadership, presented "Perceived Customer Value: A Research Agenda Toward a Uniform Measure" with his co-authors Alice Obenchain-Leeson and Mukesh Srivastava.
Srivastava presented two additional papers on “Profiling Sustainability Curriculum in AACSB Schools” and “The Perception of Quality for Users of E-Learning Environments: Development of a Multidimensional Measure," which is a co-authored paper with professors Daniel Tomiuk and Josefina Segarra from the University of Quebec.
This years’ keynote speaker, Richard Lyons, Bank of America Dean and Professor, Haas School of Business, University of California, Berkeley spoke on “Creating Innovative Leadership at the conference.
[caption id="attachment_2169" align="alignleft" width="150"] Lou Martinette[/caption]
Of the 73 papers submitted, 23 papers were accepted for presentations representing nine countries – Australia, China, Canada, Germany, India, Korea, Taiwan, U.K. and the U.S. All papers presented at the conference were published in the 2013 (4th) International Conference Proceedings of the AGMS.
The Association of Global Management Studies promotes research and advances the knowledge of global management educators, researchers and practitioners. Founded in 2009 by Srivastava, it publishes two journals, the “International Journal of Global Management Studies” and the “International Journal of Global Management Studies Professional.”
For more information about the conference and the Association of Global Management Studies, visit http://www.association-gms.org.UMW College of Business Faculty Presented at Global Management Studies Conference
Six University of Mary Washington faculty members in the College of Business presented papers at the 2012 International Conference on Global Management Studies on Monday, March 5 and Tuesday, March 6 in Cambridge, Mass. The conference, held at the Harvard Faculty Club, was organized by the Association of Global Management Studies. Faleh Alshameri, visiting assistant [...]
