Sweet Frog Frozen-Yogurt Chain to Locate in Eagle Village

UMW pedestrian bridge_ee

The University of Mary Washington Foundation has announced that Sweet Frog, a popular Richmond-based frozen-yogurt chain, will locate in Eagle Village adjacent to the university. A March opening is planned. “We have long wanted to attract this type of business to Eagle Village due to student and faculty feedback that was collected in the early stages of this project,” said Jeff Rountree, CEO of the UMW Foundation and president of Eagle Property Holdings, LLC. “The frozen-yogurt industry has exploded in the past few years with Sweet Frog, in particular, opening over 50 locations in just the past two years.” Raven Williams, senior sales and development manager for Sweet Frog, said the chain selected the Eagle Village location because of its accessibility and inviting atmosphere. “At Sweet Frog, we want to be more than just a dessert place, we want to be a part of the community and we were impressed with the community feel of Eagle Village,” said Williams. Eagle Village will be … [Read more...]