Bidisha Burman is an associate professor of Marketing at the UMW College of Business. Her research interests are primarily in the area of pricing and advertising. Other areas of her work include interactive marketing, judgment and decision making, and services marketing.
Her work has been published or is forthcoming in such journals as the Journal of Consumer Psychology, Journal of Retailing, Journal of Product and Brand Management, Journal of Current Issues in Finance, Business, and Economics, Journal of Hospitality Marketing and Management, International Journal of Electronic Marketing & Retailing, Journal of Applied Business and Economics. She has also presented her research at national and international conferences conducted by the Academy of Marketing Science, Association for Consumer Research, American Marketing Association, Society for Marketing Advances, Fordham University Behavioral Pricing Center and others.
Her doctoral dissertation was judged as one of three finalists at the 2004 Academy of Marketing Science Doctoral Dissertation Competition. She was a Society for Marketing Advances Doctoral Consortium Fellow in 2003. As a doctoral student, she was also the recipient of a Best Student Paper Award by American Marketing Association in 2003.
Dr. Burman is currently om the Editorial Review Board of Journal of Consumer Marketing and has served as ad hoc reviewer for Journal of Business Research, Journal of Product and Brand Management, Journal of Product Innovation Management, International Journal of Electronic Marketing and Retailing, and International Journal of Management in Education, as well as many national conferences including Society for Consumer Psychology, American Marketing Association, Fordham Behavioral Pricing Conference and others.