{"id":19026,"date":"2015-08-24T14:34:27","date_gmt":"2015-08-24T18:34:27","guid":{"rendered":"https:\/\/www.umw.edu\/greatminds\/?p=19026"},"modified":"2015-08-25T11:51:51","modified_gmt":"2015-08-25T15:51:51","slug":"fearless-thinker","status":"publish","type":"post","link":"https:\/\/www.umw.edu\/greatminds\/2015\/08\/24\/fearless-thinker\/","title":{"rendered":"Fearless Thinker"},"content":{"rendered":"<p>\u201cIf you had the floor at Cannes, what industry-changing idea would you share?\u201d<\/p>\n<p>Joseph \u2018Fitz\u2019 Maro thought he had just the answer, and Campaign U.S. agreed.\u00a0 The digital magazine that celebrates creative excellence named the 2011 Mary Washington alumnus a \u201cFearless Thinker\u201d for his response. His prize: a trip to the Cannes Lion International Festival of Creativity.<\/p>\n<figure id=\"attachment_19027\" aria-describedby=\"caption-attachment-19027\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"19027\" data-permalink=\"https:\/\/www.umw.edu\/greatminds\/2015\/08\/24\/fearless-thinker\/_mg_7365\/\" data-orig-file=\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365.jpg\" data-orig-size=\"2905,1631\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"_MG_7365\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-300x168.jpg\" data-large-file=\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-1024x575.jpg\" class=\"wp-image-19027 size-medium\" src=\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-300x168.jpg\" alt=\"Fitz Maro sitting on a desk\" width=\"300\" height=\"168\" srcset=\"\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-300x168.jpg 300w, \/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-768x431.jpg 768w, \/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-1024x575.jpg 1024w, \/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-285x160.jpg 285w, \/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2015\/08\/MG_7365-1140x640.jpg 1140w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-19027\" class=\"wp-caption-text\">Fitz Maro &#8217;11<\/figcaption><\/figure>\n<p>\u201cCannes is like the Oscars of advertising,\u201d said Maro, an innovation strategist with the digital ad agency 360i New York. \u201cIt\u2019s the holy grail of getting to see and meet industry luminaries and top celebrity talent.\u201d<\/p>\n<p>So what do you tell the people who seem to know it all?<\/p>\n<p>Maro told them about how other creative have solved the problems facing the advertising industry with success. According to Maro, Paul McCartney did best \u2013 to remain relevant, he changed in tandem with the culture around him.<\/p>\n<p>Maro submitted his answer and shortly found himself on the other side of the globe.<\/p>\n<p>He first found out about the Cannes festival during a tour of VCU\u2019s Brandcenter, where he would later go for his master\u2019s in creative technology.<\/p>\n<p>And once he learned about Cannes, he couldn\u2019t stop thinking about it. \u201cI realized that [Cannes] was the place to be and it\u2019s never left my mind,\u201d said Maro. In fact, he became so preoccupied with the idea that entered contests for five straight years in hopes of being chosen to attend the annual festival.<\/p>\n<p>Earlier this summer, he traveled to France for his first trip to the festival that brings together international talent from creative communications and advertising fields.<\/p>\n<p>Maro, who is originally from Haddon Township, New Jersey, shared his experience as a Cannes rookie through a series of <a href=\"http:\/\/www.campaignlive.com\/article\/cannes-2015-show-diary-first-impressions\/1352395\">blog posts<\/a> published by Campaign U.S.<\/p>\n<p>\u201cI realized at Cannes that the future of advertising might be equal parts making things people want as much as it is making people want things,\u201d said Maro. \u201cThat\u2019s really unique. We\u2019ve never been there as an industry.\u201d<\/p>\n<p>Despite being a world traveler, Maro credits his liberal arts education and time on the rugby pitch at UMW for where he is today.<\/p>\n<p>\u201cIn advertising you work with many different clients so you have to be involved in culture, philosophy, strategy, finance, negotiations and psychology,\u201d said Maro. \u201cIt\u2019s great to have the breadth of knowledge you gain with a liberal arts education.\u201d<\/p>\n<p>His advice for students today?<\/p>\n<p>\u201cStart thinking about what you want your dream job to be, and learn about the day-to-day of those professions. Make an effort to better yourself in those areas; you\u2019ll embody the sum of all those experiences and efforts.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alumnus Fitz Maro travels to the Cannes Festival of Creativity.<\/p>\n","protected":false},"author":61,"featured_media":19027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_advisory_expires_time":"","_advisory_meta_include":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,81],"tags":[],"class_list":{"0":"post-19026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-show","8":"category-umw-home","9":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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