{"id":19532,"date":"2016-11-29T08:53:03","date_gmt":"2016-11-29T13:53:03","guid":{"rendered":"https:\/\/www.umw.edu\/greatminds\/?p=19532"},"modified":"2016-11-29T08:53:03","modified_gmt":"2016-11-29T13:53:03","slug":"leading-ladyburg","status":"publish","type":"post","link":"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/","title":{"rendered":"Leading Ladyburg"},"content":{"rendered":"

A wave of floral and citrus scents pours onto the sidewalk in historic downtown Fredericksburg, hitting your nose before you can even reach the store. Stepping into the chic bath and body boutique, you\u2019re invited into a sea of handcrafted soaps, balms and oils. Welcome to Ladyburg!<\/p>\n

The warm greeting comes from UMW junior Morgan Wellman, who transferred to Mary Washington in her second year of college to be closer to home due to health issues. Turning circumstance into opportunity, Wellman embraced the change, launching into a business major and complementing her education with hands-on experience \u2013 joining her mother as co-owner of Ladyburg.<\/p>\n

\"Morgan <\/a>
Morgan Wellman, co-owner of Ladyburg, in downtown, Fredericksburg. (Photo by Norm Shafer). <\/div> <\/div> <\/div>
\"Morgan <\/a>
Morgan Wellman, co-owner of Ladyburg, in downtown, Fredericksburg. (Photo by Norm Shafer). <\/div> <\/div>
\"Morgan <\/a>
Morgan Wellman, co-owner of Ladyburg, in downtown, Fredericksburg. (Photo by Norm Shafer). <\/div> <\/div> <\/div> <\/div>
\"Morgan <\/a>
Morgan Wellman, co-owner of Ladyburg, in downtown, Fredericksburg. (Photo by Norm Shafer). <\/div> <\/div> <\/div>
\"Morgan <\/a>
Morgan Wellman, co-owner of Ladyburg, in downtown, Fredericksburg. (Photo by Norm Shafer). <\/div> <\/div> <\/div>
\"Morgan <\/a>
Morgan Wellman, co-owner of Ladyburg, in downtown, Fredericksburg. (Photo by Norm Shafer). <\/div> <\/div> <\/div> <\/div> <\/div>\n

\u201cWe call me the \u2018people person,\u2019\u201d said Wellman, who became the store\u2019s official co-owner this past August. \u201cI have a more hands-on role. I\u2019m in charge of all things on-site, from customers to employee relations.\u201d<\/p>\n

Selling everything from bath bombs to beard products, Ladyburg opened in 2012 after Wellman and her mother took a soap-making class. Most recently, the business moved into a new space on Caroline Street with room for a production kitchen, where they make most of their products by hand.<\/p>\n

\u201cIt\u2019s so hard to know what really goes into products you buy these days,\u201d said Crystal Wellman, who was an aesthetician before opening the store with the help of her daughter. \u201cI wanted to ensure my clients were using safe, healthy and non-damaging products on their skin, so we started a business where we make everything ourselves.\u201d<\/p>\n

Rated the number one shopping experience in Fredericksburg on the travel website Trip Advisor, Ladyburg\u2019s back-to-the-basics approach to producing quality soap from natural ingredients is creating a bubble of excitement in the local community.<\/p>\n

\u201cWe have a very loyal customer base,\u201d said Wellman. \u201cI love getting to know everyone who comes into my store and watching them grow throughout the years.\u201d<\/p>\n

\"Morgan<\/p>\n

More than providing a career, though, becoming a business owner and entrepreneur has given her education true purpose.<\/p>\n

\u201cMy accounting class has been the most helpful,\u201d said Wellman, who will graduate in 2018. \u201cMy mom manages the bookkeeping, so now I actually understand what she is talking about.\u201d<\/p>\n

Owning a business isn\u2019t always a walk in the park, though. Wellman often spends more than 35 hours a week in the store \u2013 when she isn\u2019t in one of her four UMW courses \u2013 and doesn\u2019t get holidays or weekends off. Even the occasional vacation is rare for her.<\/p>\n

\u201cBeing an entrepreneur is hard because you can\u2019t turn it off at 5 p.m.,\u201d said Wellman. \u201cMost nights my mom and I are spitballing ideas or working until we go to bed. I\u2019m always replying to texts, emails and Facebook messages.\u201d<\/p>\n

Would she do it again? Yes \u2013 but she has some advice for future Eagle entrepreneurs about the reality of what it means to start your own business.<\/p>\n

\u201cOwning a company is really hard work,\u201d said Wellman. \u201cThere are times when you question if it’s worth it, but don\u2019t give up. It\u2019s the most rewarding experience, and if you can make it through those hard moments then nothing will phase you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

UMW junior becomes co-owner of Fredericksburg store<\/p>\n","protected":false},"author":61,"featured_media":19534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_advisory_expires_time":"","_advisory_meta_include":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,81],"tags":[],"class_list":{"0":"post-19532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-show","8":"category-umw-home","9":"entry"},"acf":[],"yoast_head":"\nLeading Ladyburg - Great Minds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erika Bush\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/\"},\"author\":{\"name\":\"Erika Bush\",\"@id\":\"https:\/\/www.umw.edu\/greatminds\/#\/schema\/person\/cf05e77f0eb1cc4d79b5d18070f58332\"},\"headline\":\"Leading Ladyburg\",\"datePublished\":\"2016-11-29T13:53:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/\"},\"wordCount\":527,\"commentCount\":5,\"image\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2016\/11\/MorganHP.jpg\",\"articleSection\":[\"Show on Great Minds\",\"UMW Home Page\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/\",\"url\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/\",\"name\":\"Leading Ladyburg - Great Minds\",\"isPartOf\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2016\/11\/MorganHP.jpg\",\"datePublished\":\"2016-11-29T13:53:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/#\/schema\/person\/cf05e77f0eb1cc4d79b5d18070f58332\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.umw.edu\/greatminds\/2016\/11\/29\/leading-ladyburg\/#primaryimage\",\"url\":\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2016\/11\/MorganHP.jpg\",\"contentUrl\":\"https:\/\/www.umw.edu\/greatminds\/wp-content\/uploads\/sites\/20\/2016\/11\/MorganHP.jpg\",\"width\":2280,\"height\":920,\"caption\":\"Morgan Wellman, co-owner of Ladyburg, in downtown, Fredericksburg. 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