{"id":108064,"date":"2025-12-04T11:15:55","date_gmt":"2025-12-04T16:15:55","guid":{"rendered":"https:\/\/www.umw.edu\/news\/?p=108064"},"modified":"2025-12-08T11:20:57","modified_gmt":"2025-12-08T16:20:57","slug":"contest-casts-umw-business-students-as-reel-world-problem-solvers","status":"publish","type":"post","link":"https:\/\/www.umw.edu\/news\/2025\/12\/04\/contest-casts-umw-business-students-as-reel-world-problem-solvers\/","title":{"rendered":"Contest Casts UMW Business Students as \u2018Reel\u2019-World Problem-Solvers"},"content":{"rendered":"
\"Photo
UMW seniors Karla Bonilla Lizama (center, left) and Evelyn Centellas (center, right) pose with Andrew Blate ’04 (far left) and Craig Schneibolk (far right) after their $1,500 first-place finish in the Fall 2025 College of Business Case Competition. Blate and Schneibolk led the way in creating the competition and the endowment for the prize money it awards. Photo by K Pearlman Photography.<\/figcaption><\/figure>\n

Five teams laid out plans to save a cinema giant, but only one could claim top billing.<\/p>\n

University of Mary Washington seniors Karla Bonilla Lizama and Evelyn Centellas won the Fall 2025 College of Business Case Competition \u2013 titled \u201cReel Choices: The Crossroads of a Movie Studio\u2019s Destiny\u201d \u2013 for their ideas, presentation and polish.<\/p>\n

Now in its ninth year, the biannual contest, held last month in Lee Hall, pits teams from UMW\u2019s 400-level Strategic Management course against one another in a quest to sort out a \u201ccase\u201d of a struggling business. Participants tap into the concepts and skillsets they\u2019ve collected in class to analyze issues, plan a path to success and impress a panel of judges. The challenge gives students the type of real-world experience they\u2019ll likely encounter in their careers, plus the top three contenders walk away with cash prizes totaling $3,000.<\/p>\n

\u201cAll the groups were professional, prepared and had well thought-out presentations,\u201d said Andrew Blate \u201904, who owns Beautiful Home Services with business partner Craig Schneibolk. The two led the way in establishing the Case Competition and the endowed fund for its annual awards. \u201cThe students were impressive and are excellent examples of the quality of students UMW\u2019s College of Business produces.\u201d<\/p>\n

Focused this year on the true-to-life shift in American cinema, fueled by franchise fatigue, a growing propensity for quick-hit viewing, and rising production and marketing costs, the competition asked students to find a way forward for Universal Pictures and its subsidiaries. Mary Washington alumni Linda Blakemore \u201984, president and CEO of the Gemini 3 Group consulting firm, and Jenn Cole \u201906, a Markel Insurtech Underwriters director, joined Blate and Schneibolk as judges.<\/p>\n

\"Photo <\/a>
UMW seniors Evelyn Centellas (left), a business administration major, and Karla Bonilla Lizama, an international business major, listen to the judges’ feedback after completing their first-place presentation in the Fall 2025 College of Business Case Competition. Photo by K Pearlman Photography. <\/div> <\/div> <\/div>
\"Photo <\/a>
Andrew Blate ’04 critiques a student presentation during the Fall 2025 College of Business Case Competition. Blate and his business partner Craig Schneibolk, co-owners of Beautiful Home Services, led the way in establishing the bi-annual contest and the endowment that provides the award money. The top three teams in the fall competition walked away with $3,000 in total. Photo by K Pearlman Photography. <\/div> <\/div>
\"Photo <\/a>
UMW students David Fitzgerald (left) and Yann Aubert won third place – and $500 – in the Fall 2025 College of Business Case Competition. Photo by K Pearlman Photography. <\/div> <\/div> <\/div> <\/div>
\"UMW <\/a>
UMW students (from left to right) Pawneez Bahramipanah, Lily Hussman and Freddy Rogers converse in Lee Hall before their presentation at the Fall 2025 College of Business Case Competition. The group – which also included Amanda Dolan and Deborah Ramos – took second prize, winning $1,000. Photo by K Pearlman Photography. <\/div> <\/div> <\/div>
\"Andrew <\/a>
Andrew Blate ’04 chats with College of Business Dean Filiz Tabak before UMW’s fall Case Competition. Photo by K Pearlman Photography. <\/div> <\/div> <\/div> <\/div> <\/div>\n

One after the other, the student teams flashed charts and graphs illustrating competitor evaluations, performance overviews, international partnerships, and business analyses onto a screen at the front of the room, while the four-person panel weighed in on their work. Was an investment of hundreds of millions of dollars viable? Had they factored the political climate into plans to expand overseas? Did they consider legal and environmental issues?<\/p>\n

\u201cMy advice would be to treat the competition as if you\u2019re actually working for the company,\u201d said Centellas, a business administration major who hopes to work in healthcare. \u201cThat mindset helps you understand your own strengths and weaknesses.\u201d<\/p>\n

\"Photo <\/a>
UMW students (from left to right) Paige Knudson, Diya Patel, Caitlin Cheeks and Prachi Dharamshi deliver their presentation during the Fall 2025 College of Business Case Competition. Photo by K Pearlman Photography <\/div> <\/div> <\/div>
\"A <\/a>
UMW student Michael Dennis listens to the judges’ feedback after his group’s presentation at the Fall 2025 College of Business Case Competition. Photo by K Pearlman Photography <\/div> <\/div>
\"Two <\/a>
Craig Schneibolk confers with Linda Blakemore ’84 at the Fall 2025 College of Business Case Competition. The two were among the four-person panel of judges, which also included Jenn Cole ’06 and Andrew Blate ’04, who led the effort to create the competition with Schneibolk. Photo by K Pearlman Photography. <\/div> <\/div> <\/div> <\/div>
\"Photo <\/a>
UMW seniors Karla Bonilla Lizama (left) and Evelyn Centellas deliver their first-place presentation during the Fall 2025 College of Business Case Competition. The judges were particularly impressed by the pair’s polished delivery style. Photo by K Pearlman Photography <\/div> <\/div> <\/div> <\/div> <\/div>\n

The winning presentation she delivered with Bonilla Lizama, an international business major, held both, said the judges, who questioned the pair\u2019s plan to leverage AI, but praised their polished delivery. The two walked away with the $1,500 first-place award.<\/p>\n

Pawneez Bahramipanah, Amanda Dolan, Lily Hussman, Deborah Ramos and Freddy Rogers took second place with a prize of $1,000. And Yann Aubert and David Fitzgerald came in third, winning $500.<\/p>\n

\u201cThis competition is the culmination of months of hard work, critical thinking, collaboration and real-world problem-solving,\u201d said College of Business Dean Filiz Tabak, who commended competitors for choosing to participate despite impending finals and busy end-of-year schedules. \u201cTheir dedication speaks volumes about their ambition and drive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Five teams laid out plans to save a cinema giant, but only one could claim top billing. University of Mary Washington seniors Karla Bonilla Lizama and Evelyn Centellas won the Fall 2025 College of Business Case Competition \u2013 titled \u201cReel Choices: The Crossroads of a Movie Studio\u2019s Destiny\u201d \u2013 for their ideas, presentation and polish. […]<\/p>\n","protected":false},"author":90,"featured_media":108065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_advisory_expires_time":"","_advisory_meta_include":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[704],"tags":[15627,15164,913,15628,15368],"topics":[],"class_list":{"0":"post-108064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-top-stories","8":"tag-andrew-blate","9":"tag-case-competition","10":"tag-college-of-business","11":"tag-craig-schneibolk","12":"tag-ftabak","13":"entry"},"acf":[],"yoast_head":"\nContest Casts UMW Business Students as \u2018Reel\u2019-World Problem-Solvers - News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.umw.edu\/news\/2025\/12\/04\/contest-casts-umw-business-students-as-reel-world-problem-solvers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contest Casts UMW Business Students as \u2018Reel\u2019-World Problem-Solvers\" \/>\n<meta property=\"og:description\" content=\"Five teams laid out plans to save a cinema giant, but only one could claim top billing. University of Mary Washington seniors Karla Bonilla Lizama and Evelyn Centellas won the Fall 2025 College of Business Case Competition \u2013 titled \u201cReel Choices: The Crossroads of a Movie Studio\u2019s Destiny\u201d \u2013 for their ideas, presentation and polish. 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