{"id":54041,"date":"2012-11-09T18:22:06","date_gmt":"2012-11-09T22:22:06","guid":{"rendered":"https:\/\/www.umw.edu\/news\/?p=54041"},"modified":"2012-11-09T18:22:06","modified_gmt":"2012-11-09T22:22:06","slug":"umw-student-run-business-launches-online-platform","status":"publish","type":"post","link":"https:\/\/www.umw.edu\/news\/2012\/11\/09\/umw-student-run-business-launches-online-platform\/","title":{"rendered":"UMW Student-Run Business Launches Online Platform"},"content":{"rendered":"<p>The University of Mary Washington student-run business, <a href=\"http:\/\/esfuerzodeamor.org\/\">Esfuerzo de Amor<\/a>, launched an online platform to sell its products on Friday, Nov. 9. The site is the result of the combined efforts of senior Aaron Leung, UMW\u2019s Center for Economic Development and the UMW Bookstore.<\/p>\n<figure id=\"attachment_54051\" aria-describedby=\"caption-attachment-54051\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.umw.edu\/news\/2012\/11\/09\/umw-student-run-business-launches-online-platform\/esfuerzo_students\/\" rel=\"attachment wp-att-54051\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"54051\" data-permalink=\"https:\/\/www.umw.edu\/news\/esfuerzo_students\/\" data-orig-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students.jpg\" data-orig-size=\"550,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"esfuerzo_students\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;UMW students visit an artisan in a Honduran village&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students-300x218.jpg\" data-large-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students.jpg\" class=\"size-medium wp-image-54051\" title=\"esfuerzo_students\" src=\"https:\/\/www.umw.edu\/news\/files\/2012\/11\/esfuerzo_students-300x218.jpg\" alt=\"\" width=\"300\" height=\"218\" srcset=\"\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students-300x218.jpg 300w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-54051\" class=\"wp-caption-text\">UMW students visit an artisan in a Honduran village<\/figcaption><\/figure>\n<p>Esfuerzo de Amor is run by <a href=\"http:\/\/laceibamfi.org\/\">La Ceiba MFI<\/a>. The business sells its products, which are made by women in two communities in Honduras, in UMW\u2019s bookstore and at Heritage Gifts in downtown Fredericksburg. Artisans from La Brisas and Villa Soleada craft the clutches from recycled chip bags and soda labels they find littering the area.<\/p>\n<p>The project, which originated in 2008, was started by UMW student Rachel Mason. Mason taught women in Siete de Abril to make the clutches; now the artisans also create bracelets, earrings, hairbands, key chains and more. The project started as a way to decrease the amount of trash burned in the streets, but has evolved into a way to help women in poverty. Seventy percent of the profit goes directly to the craftswomen.<\/p>\n<p>Leung, an international affairs major and economics minor, is the project leader for the online website launch. He has been working on the site itself, setting up new contracts with the artisans and negotiating inventory changes that will take place. Leung explains that with the launch of the new site there will be new product purchases and contracts set up with the artisans. These agreements will provide more income stability for the artisans.<\/p>\n<p><a href=\"https:\/\/www.umw.edu\/news\/2012\/11\/09\/umw-student-run-business-launches-online-platform\/esfuerzo_students2\/\" rel=\"attachment wp-att-54071\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"54071\" data-permalink=\"https:\/\/www.umw.edu\/news\/esfuerzo_students2\/\" data-orig-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students2.jpg\" data-orig-size=\"550,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"esfuerzo_students2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students2-300x218.jpg\" data-large-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students2.jpg\" class=\"alignright size-medium wp-image-54071\" title=\"esfuerzo_students2\" src=\"https:\/\/www.umw.edu\/news\/files\/2012\/11\/esfuerzo_students2-300x218.jpg\" alt=\"\" width=\"300\" height=\"218\" srcset=\"\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students2-300x218.jpg 300w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2012\/11\/esfuerzo_students2.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u201cOur program is all about having a mutual relationship with the artisans in Honduras,\u201d said Leung. \u201cThere\u2019s no power differential with our relationship with them. We\u2019re open to new ideas and products.\u201d<\/p>\n<p>The official Esfuerzo de Amor site will direct purchases to the bookstore\u2019s website, which will provide a link back to Esfuerzo de Amor. The bookstore also serves as an inventory storage center for the products. Dustin Curtis, operations manager at the bookstore, is eager for the launch as well.<\/p>\n<p>\u201cHopefully with the amount of web traffic that the bookstore gets with our own online purchases, it will boost and help them out,\u201d said Curtis. \u201cThey\u2019re also updating their image, so I think that will help with sales.\u201d<\/p>\n<p>Brian Baker from the Center of Economic Development and Shawn Humphrey, professor of economics, led and advised Leung in the transition of Esfuerzo de Amor to its online platform. Baker helped Leung with marketing and promotional strategies, while Humphrey assisted with the overall organization of the project.<\/p>\n<p>\u201cThe potential for benefit is enormous,\u201d said Baker. \u201cAnd the application experience for the students is ripe with resume ready opportunities.\u00a0 There should be a line of interest at the door for all of the practical application experience that Esfuerzo de Amor and La Ceiba offer.\u201d<\/p>\n<p>For more information, call (540) 654-1487 or visit <a href=\"http:\/\/esfuerzodeamor.org\">http:\/\/esfuerzodeamor.org<\/a> or <a href=\"http:\/\/store313.collegestoreonline.com\/\">http:\/\/store313.collegestoreonline.com\/<\/a>.<\/p>\n<p align=\"center\"><strong># # #<br \/>\n<\/strong><\/p>\n<p>News release prepared by: Charlotte Rodina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The University of Mary Washington student-run business, Esfuerzo de Amor, launched an online platform to sell its products on Friday, Nov. 9. The site is the result of the combined efforts of senior Aaron Leung, UMW\u2019s Center for Economic Development and the UMW Bookstore. Esfuerzo de Amor is run by La Ceiba MFI. The business [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":54051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_advisory_expires_time":"","_advisory_meta_include":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[709,721,704],"tags":[756,725,761,813],"topics":[],"class_list":{"0":"post-54041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-newsletter-archived-latest-news","8":"category-cas","9":"category-top-stories","10":"tag-bbaker","11":"tag-economic-development","12":"tag-shumphre","13":"tag-umw-bookstore","14":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UMW Student-Run Business Launches Online Platform - News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.umw.edu\/news\/2012\/11\/09\/umw-student-run-business-launches-online-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMW Student-Run Business Launches Online Platform\" \/>\n<meta property=\"og:description\" content=\"The University of Mary Washington student-run business, Esfuerzo de Amor, launched an online platform to sell its products on Friday, Nov. 9. The site is the result of the combined efforts of senior Aaron Leung, UMW\u2019s Center for Economic Development and the UMW Bookstore. Esfuerzo de Amor is run by La Ceiba MFI. 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