{"id":88788,"date":"2018-10-02T16:26:31","date_gmt":"2018-10-02T20:26:31","guid":{"rendered":"https:\/\/www.umw.edu\/news\/?p=88788"},"modified":"2018-10-03T08:21:33","modified_gmt":"2018-10-03T12:21:33","slug":"pop-up-startup-classics-major-opens-lgbtq-bookstore","status":"publish","type":"post","link":"https:\/\/www.umw.edu\/news\/2018\/10\/02\/pop-up-startup-classics-major-opens-lgbtq-bookstore\/","title":{"rendered":"Pop-Up Startup: Classics Major Opens LGBTQ+ Bookstore"},"content":{"rendered":"

Andy Unger would use his college years to lay the groundwork for the LGBTQ+ bookstore he longed to open. But buying inventory and finding a space in which to sell it \u2013 the classics major figured all that would have to wait until after he graduated.<\/p>\n

Except it didn\u2019t.<\/p>\n

Unger is spending his senior year at the University of Mary Washington manning Andy and Elliot\u2019s, his very own pop-up bookstore inside Katora Coffee in downtown Fredericksburg. You can find him there between classes and on weekends selling specially-selected titles that represent the LGBTQ+ community he belongs to.<\/p>\n

\u201cI couldn\u2019t have done this without UMW,\u201d Unger said.<\/p>\n

<\/p>\n

\"Classics
Classics major Andy Unger opened an LGBTQ+ pop-up bookstore inside Katora Coffee downtown. (Photos by Suzanne Rossi)<\/figcaption><\/figure>\n

It was at UMW that Unger realized he could solve a problem he\u2019d first noticed as a high school student: Books about the LGBTQ+ community were hard to find. And it was UMW that gave Unger the tools to tackle it.<\/p>\n

StartUp UMW, a student entrepreneur education program, taught him the skills and strategies for starting a business. A litany of professors offered advice, support and mentorship. A summer job as a UMW orientation leader even paid for his first batch of merchandise.<\/p>\n

\u201cI could go on and on about the people UMW has put into my life,\u201d he said.<\/p>\n

Unger\u2019s family moved around a lot when he was growing up, so he considers himself from a little bit of everywhere. He first heard about Mary Washington from his fianc\u00e9e\u2019s parents.<\/p>\n

\u201cI came here and I was immediately blown away,\u201d Unger said. \u201cIt was homey and welcoming and beautiful. It sounds so clich\u00e9. But it\u2019s true.\u201d<\/p>\n

So much that he considers Fredericksburg home.<\/p>\n

Unger has loved books as long as he can remember. He\u2019d fill a basket full of them during weekly trips to the library.<\/p>\n

\u201cAs a teenager, though, something changed,\u201d Unger writes on his website, andyandelliots.com<\/a>. \u201cThe books directed at me were suddenly full of love stories, and I couldn\u2019t relate to their experiences at all.\u201d<\/p>\n

\"Senior
Senior Andy Unger offers about 100 titles at his pop-up bookstore, Andy and Elliot’s.<\/figcaption><\/figure>\n

Unger, who is transgender, said that was around the time he realized he wasn\u2019t a girl. He began going by \u201cAndy\u201d and using \u201che\/him\u201d pronouns.<\/p>\n

\u201cI lost my love of reading for years, and only rediscovered it when a friend recommended to me, of all things, a book about queer wizards. I had known I was queer, but hadn\u2019t made the connection between my sexuality and the books I read,\u201d Unger writes. \u201cNow I\u2019m trying to give more people the same gift I was given: a return to reading, full of stories that they can really relate to.\u201d<\/p>\n

At UMW, Unger signed up for business courses. He met with Susan Ball, director of the UMW Small Business Development Center, who took note of his passion and vision. Under the center\u2019s guidance, he wrote a business plan and a cash flow forecast.<\/p>\n

He picked his professors\u2019 brains. He made a list of the hard-to-find titles he hoped to sell at Andy and Elliot\u2019s, named for himself and his fianc\u00e9e. He spent a lot of his free time hanging out at Katora Coffee on Caroline Street, where he got to know owners Christian and April Zammas who would offer up a space in their shop for Unger\u2019s pop-up bookstore.<\/p>\n

\"Senior
Senior Andy Unger credits UMW with helping him realize his dream of opening an LGBTQ+ bookstore.<\/figcaption><\/figure>\n

\u201cThe LGBTQ community \u2026 needs to be represented more openly in our town. Taking this chance to showcase Andy\u2019s concept was really a no-brainer,\u201d Christian Zammas said. \u201cHe is passionate and extremely knowledgeable about every one of the books he has selected, and he is receptive to discussing the topics that most people shy away from but have the desire to know more about.\u201d<\/p>\n

Within a week of opening, Unger said he\u2019d already sold enough books to cover his first month\u2019s rent. Almost everyone who stops in has, at the very least, taken one of his business cards.<\/p>\n

It\u2019s important for people to see themselves in the books they read, he said. \u201cHere are some books about you or the people you love so that you can understand them or yourself better.\u201d<\/p>\n

Unger plans to operate his pop-up bookstore through the end of the year. He\u2019ll save every cent he makes.<\/p>\n

\u201cI want to have my own location by the end of next semester,\u201d he said. \u201cI can\u2019t imagine doing anything that\u2019s not this.\u201d<\/p>\n

Those who have watched Unger make it this far are confident he\u2019ll succeed.<\/p>\n

\u201cIt is such a delight to witness Andy Unger\u2019s dream of owning and operating a bookstore come true \u2013 not through good fortune alone, but through an exacting, determined and relentless commitment to the grueling, quotidian work that alone makes the seemingly impossible come to life,\u201d said Classics Professor Angela Pitts, who is also Unger\u2019s advisor. \u201cPlenty of small and large obstacles have put themselves in Andy’s way. But, he has worked hard, he has worked smart, and he has transformed life’s inevitable difficulties into learning opportunities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Andy Unger would use his college years to lay the groundwork for the LGBTQ+ bookstore he longed to open. But buying inventory and finding a space in which to sell it \u2013 the classics major figured all that would have to wait until after he graduated. Except it didn\u2019t. Unger is spending his senior year […]<\/p>\n","protected":false},"author":831,"featured_media":88792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_advisory_expires_time":"","_advisory_meta_include":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[704],"tags":[8360,8361],"topics":[5146],"class_list":{"0":"post-88788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-top-stories","8":"tag-apitts2","9":"tag-sball2","10":"topic-diversity-inclusion","11":"entry"},"acf":[],"yoast_head":"\nPop-Up Startup: Classics Major Opens LGBTQ+ Bookstore - News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.umw.edu\/news\/2018\/10\/02\/pop-up-startup-classics-major-opens-lgbtq-bookstore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop-Up Startup: Classics Major Opens LGBTQ+ Bookstore\" \/>\n<meta property=\"og:description\" content=\"Andy Unger would use his college years to lay the groundwork for the LGBTQ+ bookstore he longed to open. 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