{"id":92633,"date":"2022-04-29T12:38:16","date_gmt":"2022-04-29T16:38:16","guid":{"rendered":"https:\/\/www.umw.edu\/news\/?p=92633"},"modified":"2022-04-29T14:30:03","modified_gmt":"2022-04-29T18:30:03","slug":"its-gonna-be-may-alums-meme-celebrates-a-decade","status":"publish","type":"post","link":"https:\/\/www.umw.edu\/news\/2022\/04\/29\/its-gonna-be-may-alums-meme-celebrates-a-decade\/","title":{"rendered":"&#8216;It\u2019s Gonna Be May&#8217;: Alum\u2019s Meme Celebrates a Decade"},"content":{"rendered":"<p>University of Mary Washington alumna Kianna Davis \u201913 was in her Westmoreland Hall second-floor room, a year away from graduation, when she created her first-ever meme.<\/p>\n<figure id=\"attachment_92635\" aria-describedby=\"caption-attachment-92635\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"92635\" data-permalink=\"https:\/\/www.umw.edu\/news\/2022\/04\/29\/its-gonna-be-may-alums-meme-celebrates-a-decade\/may-calendar2\/\" data-orig-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2.jpg\" data-orig-size=\"1440,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Davis shows off her April 2012 calendar from her junior year at Mary Washington, with the famous meme and UMW events such as Mortar Board and the Leadership Awards. Photo courtesy of Kianna Davis. &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-300x300.jpg\" data-large-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-1024x1024.jpg\" class=\"wp-image-92635 size-medium\" src=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-300x300.jpg\" alt=\"A decade ago, UMW alumna Kianna Davis '13 created the famous 'It's Gonna Be May' meme, which has since become a cultural phenomenon. Here, she shows off her April 2012 calendar from her junior year, which includes Mary Washington events such as Mortar Board and the Leadership Awards. Photo courtesy of Kianna Davis.\" width=\"300\" height=\"300\" srcset=\"\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-300x300.jpg 300w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-1024x1024.jpg 1024w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-150x150.jpg 150w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-768x768.jpg 768w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-1140x1140.jpg 1140w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-600x600.jpg 600w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-50x50.jpg 50w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2-75x75.jpg 75w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/May-calendar2.jpg 1440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-92635\" class=\"wp-caption-text\">A decade ago, UMW alumna Kianna Davis &#8217;13 created the famous &#8216;It&#8217;s Gonna Be May&#8217; meme, which has since become a cultural phenomenon. Here, she shows off her April 2012 calendar from her junior year, which includes Mary Washington events such as Mortar Board and the Leadership Awards. Photo courtesy of Kianna Davis.<\/figcaption><\/figure>\n<p>Within 24 hours, the image she shared of a young, fresh-faced Justin Timberlake \u2013 emblazoned with a now famous play on the song lyrics to <em>It\u2019s Gonna Be Me <\/em>\u2013 had earned tens of thousands of social media interactions. Even her friends, family and fellow Eagles were sharing it, unaware that Davis had made it.<\/p>\n<p>\u201cI had been planning my busy April calendar and posted it as a joke to my friends,\u201d said Davis, who <a href=\"https:\/\/business.umw.edu\/alumni-profiles\/kianna-davis-13\/\">majored in business<\/a> at UMW and helped plan concerts and other campus events through Giant Productions and the University Programming Board. Still a dedicated fan of Timberlake\u2019s former boy band, *NSYNC, she \u201chad no idea what the meme would become.\u201d<\/p>\n<p>Ten years later, her creation is now part of the cultural zeitgeist. While other memes have a shelf life, hers is shared worldwide each April 30 \u2013 now recognized as *NSYNC Day by fans \u2013 and can be found everywhere, from college campuses to late night television. Even the group\u2019s own private text chain, said bandmate Lance Bass in an interview. He discovered Davis\u2019 involvement several years ago, inviting her on his podcast in 2020.<\/p>\n<p>Last year, Davis made headlines when Timberlake playfully <a href=\"https:\/\/people.com\/music\/justin-timberlake-gives-props-to-its-gonna-be-may-meme-creator\/\">tagged her<\/a> on his social media channels, writing: \u201cNow that it\u2019s ACTUALLY May, I have to give props where they are due. Look what you started,\u201d along with a laughing emoji.<\/p>\n<p>The meme was all in good fun, but Davis was a serious student at Mary Washington, working closely with professors in UMW&#8217;s College of Business, and minoring in marketing and management. Hailing from Roanoke, she earned a prestigious full-ride Washington Scholarship and a spot in Mortar Board and the National Society of Collegiate Scholars.<\/p>\n<p>Now an operations analyst with an education technology company called Community Brands, she has held various higher education roles in the past decade, crediting UMW for her success. And she still keeps in touch with her alma mater, even serving as part of the leadership team of UMW&#8217;s Black Alumni Affinity Group.<\/p>\n<p>\u201cMary Washington prepared me for every job I had since graduation,\u201d Davis said. \u201cI\u2019m eternally grateful for the education I received as a UMW student.\u201d<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"1100\" data-carousel-extra='{&quot;blog_id&quot;:7,&quot;permalink&quot;:&quot;https:\\\/\\\/www.umw.edu\\\/news\\\/2022\\\/04\\\/29\\\/its-gonna-be-may-alums-meme-celebrates-a-decade\\\/&quot;,&quot;likes_blog_id&quot;:230672515}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 1100px; height: 354px;\" data-original-width=\"1100\" data-original-height=\"354\" > <div class=\"gallery-group images-1\" style=\"width: 1100px; height: 354px;\" data-original-width=\"1100\" data-original-height=\"354\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.umw.edu\/news\/2022\/04\/29\/its-gonna-be-may-alums-meme-celebrates-a-decade\/lance-interview\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"1096\"> <meta itemprop=\"height\" content=\"350\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"92636\" data-orig-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview.jpg\" data-orig-size=\"1041,332\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-medium-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview-300x96.jpg\" data-large-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview-1024x327.jpg\" src=\"https:\/\/i0.wp.com\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview.jpg?w=1096&#038;h=350&#038;ssl=1\" srcset=\"\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview.jpg 1041w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview-300x96.jpg 300w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview-1024x327.jpg 1024w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview-768x245.jpg 768w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/Lance-interview-600x191.jpg 600w\" width=\"1096\" height=\"350\" loading=\"lazy\" data-original-width=\"1096\" data-original-height=\"350\" itemprop=\"http:\/\/schema.org\/image\" title=\"\" alt=\"Davis was interviewed by *NSYNC member Lance Bass on his podcast in 2020. Photo courtesy of Kianna Davis.\" style=\"width: 1096px; height: 350px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Davis was interviewed by *NSYNC member Lance Bass on his podcast in 2020. Photo courtesy of Kianna Davis. <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p><strong>Q:<\/strong> How did you learn about Mary Washington?<br \/>\n<strong>A:<\/strong> My friend attended when I was in high school. I decided to apply and received the Marilyn Mead Burke \u201948 and William J. Burke Washington Scholarship. It was an honor and a blessing to be chosen, and I\u2019ve remained connected to the Burkes\u2019 son, Doug.<\/p>\n<p><strong>Q:<\/strong> When did you get into *NSYNC?<br \/>\n<strong>A:<\/strong> In 1998, when they d\u00e9buted on the Disney Channel Concert Series. I watched it over and over. I never got to see them in concert, but I begged my mother for any memorabilia she saw in stores. I still have an *NSYNC blanket she gave me for Christmas 20 years ago.<\/p>\n<figure id=\"attachment_92639\" aria-describedby=\"caption-attachment-92639\" style=\"width: 266px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"92639\" data-permalink=\"https:\/\/www.umw.edu\/news\/2022\/04\/29\/its-gonna-be-may-alums-meme-celebrates-a-decade\/spacecamp3\/\" data-orig-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3.jpg\" data-orig-size=\"950,1071\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;By day, Davis uses her degree from UMW&amp;#8217;s College of Business in her role at an education software company. But she also finds time to pursue her other passion,  learning all she can about aerospace. She graduated from Space Camp in 2019. Photo courtesy of Kianna Davis. &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3-266x300.jpg\" data-large-file=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3-908x1024.jpg\" class=\"size-medium wp-image-92639\" src=\"https:\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3-266x300.jpg\" alt=\"By day, Davis uses her degree from UMW's College of Business in her role at an education software company. But she also finds time to pursue her other passion, learning all she can about aerospace. She graduated from Space Camp in 2019. Photo courtesy of Kianna Davis.\" width=\"266\" height=\"300\" srcset=\"\/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3-266x300.jpg 266w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3-908x1024.jpg 908w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3-768x866.jpg 768w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3-532x600.jpg 532w, \/\/www.umw.edu\/news\/wp-content\/uploads\/sites\/7\/2022\/04\/SpaceCamp3.jpg 950w\" sizes=\"auto, (max-width: 266px) 100vw, 266px\" \/><figcaption id=\"caption-attachment-92639\" class=\"wp-caption-text\">By day, Davis uses her degree from UMW&#8217;s College of Business in her role at an education software company. But she also finds time to pursue her other passion, learning all she can about aerospace. She graduated from Space Camp in 2019. Photo courtesy of Kianna Davis.<\/figcaption><\/figure>\n<p><strong>Q:<\/strong> What was your reaction to Justin Timberlake giving you a shout-out?<br \/>\n<strong>A:<\/strong> I was in shock. I got so many calls and texts, I had to keep my phone on the charger all day.<\/p>\n<p><strong>Q:<\/strong> Are you familiar with the Mary Washington memes Facebook group?<br \/>\n<strong>A:<\/strong> Yes, it was a source of many laughs at UMW. Students passed around a lot of memes in the aftermath of the 2011 earthquake. It was nice we could still find humor in the situation after everything calmed down.<\/p>\n<p><strong>Q:<\/strong> What are some of your other passions?<br \/>\n<strong>A:<\/strong> I first attended Space Camp in third grade and graduated from it in 2019. It was a life-changing experience. I love reading about aerospace and have met two of my astronaut heroes, Mae Jemison and Leland Melvin. I also love musical theatre and enjoy spending time with my 8-year-old puggle, who I\u2019ve nicknamed Sasha Fierce.<\/p>\n<p><strong>Q:<\/strong> What are your favorite Mary Washington memories?<br \/>\n<strong>A:<\/strong> Planning events and celebrating holidays at UMW, especially Halloween, when Dean Rucker dressed up as Winnie-the-Pooh. He\u2019s still one of my biggest supporters, and I\u2019m so thankful our friendship has continued all these years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>University of Mary Washington alumna Kianna Davis \u201913 was in her Westmoreland Hall second-floor room, a year away from graduation, when she created her first-ever meme. Within 24 hours, the image she shared of a young, fresh-faced Justin Timberlake \u2013 emblazoned with a now famous play on the song lyrics to It\u2019s Gonna Be Me [&hellip;]<\/p>\n","protected":false},"author":1236,"featured_media":92641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_advisory_expires_time":"","_advisory_meta_include":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[704],"tags":[913,10806],"topics":[5144],"class_list":{"0":"post-92633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-top-stories","8":"tag-college-of-business","9":"tag-office-of-alumni-relations","10":"topic-news","11":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;It\u2019s Gonna Be May&#039;: Alum\u2019s Meme Celebrates a Decade - News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.umw.edu\/news\/2022\/04\/29\/its-gonna-be-may-alums-meme-celebrates-a-decade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;It\u2019s Gonna Be May&#039;: Alum\u2019s Meme Celebrates a Decade\" \/>\n<meta property=\"og:description\" content=\"University of Mary Washington alumna Kianna Davis \u201913 was in her Westmoreland Hall second-floor room, a year away from graduation, when she created her first-ever meme. 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