Can a university Registrar’s Office thrive on social media? What would it talk about beyond transcripts and registration? Kevin Caffrey, UMW’s Senior Associate Registrar, shares how the UMW Registrar’s Office kicked off its social strategy and about the success it experiences today. When you think about a university Registrar’s Office, social media is probably not […]
Engagement
@UMWStudents: By Students, For Students
“@UMaryWash students so fly, it must be ill-eagle.” The Twitter description for the new @UMWStudents account leaves a distinctly different impression than that of many current UMW social media accounts – and it’s meant to. Launched this fall, @UMWStudents is managed by students in Associate Professor Anand Rao’s social media course and embraces a ‘by […]
The Twitter Trio: Building Blocks for a Snappy Bio
You can tweet yourself silly, but without a great Twitter bio, you’re selling yourself short. While tweets are limited to 140 characters, Twitter bios offer 160. Use them! According to Inside Higher Education: “A bio on Twitter has so much potential to concisely share the spirit and zest of a place. Everyone gets the same […]
#UMWSocial Hosts Senior Digital Executive for Major League Soccer
#UMWSocial hosted UMW alumnus Mark McClure (@mrkmcclor), a senior digital executive for Major League Soccer, for a behind-the-scenes look at the organization’s impressive social media presence. Mark graduate from UMW in 1996 with a bachelor’s degree in English and has spent the past eight years in the role, first with D.C. United and currently with league headquarters […]
The Story Behind Snapchat’s #Fxburg Geofilter
When #UMWSocial saw the Fredericksburg Geofilter on Snapchat, we were thrilled to have our university’s hometown ‘on the map.’ Our historic downtown was joining Washington, D.C., Richmond and cities across the nation with our own stamp for those snapping about their time here. Little did we know that the Geofilter came from within our own […]