{"id":1603,"date":"2025-05-14T10:29:26","date_gmt":"2025-05-14T14:29:26","guid":{"rendered":"https:\/\/www.umw.edu\/study\/?post_type=areas&#038;p=1603"},"modified":"2025-05-14T10:29:26","modified_gmt":"2025-05-14T14:29:26","slug":"marketing-analytics","status":"publish","type":"areas","link":"https:\/\/www.umw.edu\/study\/areas\/marketing-analytics\/","title":{"rendered":"Marketing Analytics"},"content":{"rendered":"\n<section class=\"wp-block-umw-hero alignfull umw-custom-block umw-hero umw-hero--dark-text umw-hero--yellow umw-hero--with-no-media\"><div class=\"umw-hero__inner\"><div class=\"umw-hero__media\"><\/div><div class=\"umw-hero__title\"><div class=\"container\"><div class=\"umw-hero__title__wrapper\"><div class=\"umw-hero__eyebrow\">majors, minors &amp; Areas of study<\/div><h1 class=\"umw-hero__title__header\">Marketing Analytics<br><\/h1><\/div><\/div><\/div><\/div>\n<div class=\"wp-block-umw-hero-ctas alignfull\"><div class=\"umw-hero__links\"><div class=\"container\"><div class=\"umw-hero__links__wrapper\">\n\n\n\n<\/div><\/div><\/div><\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-analytics\">Marketing Analytics<\/h2>\n\n\n\n<p>The marketing analytics minor is designed for students with practical quantitative skills who wish to measure and analyze market data to better understand and increase an organization\u2019s return on investment and to improve their customer experience. Students will become competent with analytical techniques for decision modeling, marketing analytics, and marketing engineering. The minor is specifically designed to be completed by students from any discipline. Given that many of the non-business electives have other prerequisite classes, this minor may be especially attractive to students also interested in economics, data science, computer science, or statistics.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.umw.edu\/undergraduate\/minors\/marketing-analytics\/#requirementstext\">Requirements<div class='arrow'><\/div><\/a><\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"umw_cb_additional_links":[[]],"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_advisory_expires_time":"","_advisory_meta_include":false,"_links_to":"","_links_to_target":""},"creator":[3],"class_list":{"0":"post-1603","1":"areas","2":"type-areas","3":"status-publish","5":"department-cob","6":"key-minor","7":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Analytics - Majors, Minors, and Areas of Study<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.umw.edu\/study\/areas\/marketing-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Analytics\" \/>\n<meta property=\"og:description\" content=\"Marketing Analytics The marketing analytics minor is designed for students with practical quantitative skills who wish to measure and analyze market data to better understand and increase an organization\u2019s return on investment and to improve their customer experience. Students will become competent with analytical techniques for decision modeling, marketing analytics, and marketing engineering. The minor [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.umw.edu\/study\/areas\/marketing-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Majors, Minors, and Areas of Study\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/areas\\\/marketing-analytics\\\/\",\"url\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/areas\\\/marketing-analytics\\\/\",\"name\":\"Marketing Analytics - Majors, Minors, and Areas of Study\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/#website\"},\"datePublished\":\"2025-05-14T14:29:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/areas\\\/marketing-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.umw.edu\\\/study\\\/areas\\\/marketing-analytics\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/areas\\\/marketing-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Areas of Study\",\"item\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/areas\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/#website\",\"url\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/\",\"name\":\"Majors, Minors, and Areas of Study\",\"description\":\"University of Mary Washington\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.umw.edu\\\/study\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Analytics - Majors, Minors, and Areas of Study","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.umw.edu\/study\/areas\/marketing-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Analytics","og_description":"Marketing Analytics The marketing analytics minor is designed for students with practical quantitative skills who wish to measure and analyze market data to better understand and increase an organization\u2019s return on investment and to improve their customer experience. 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