MWC COC-SACS Home > Committees > Minutes > University Relations and Development Committee: 1/01

January 29, 2001

4:00 PM

Trench Hill

Present: Joseph Nicholas (chair), Rita Stone, George Van Sant, Liane Houghtalin, Tara Corigall, Margaret Mock, Lea Ziobro, Mark Safferstone, Ron Singleton (ex officio), Jeff Rountree, Cindy Snyder

Discussion focused on finding sources of data for answering thefollowing research questions:

Alumni

.What should be the structure of the Alumni Relations programs in the new university?
Source: COPLAC institutions, Gulf Coast Univ., Arcadia Univ. (formerly Beaver College), Univ. College of Univ. of MD, Johns Hopkins, Richmond College of Univ. of Richmond

.What constitutes an Alumnus/Alumna at each college?  (Do we need to be more specific than "college"?) Source: ?? (perhaps this committee)

.What are (will be) the characteristics (demographics, economic status, etc.) of alumni at each campus?
Source: Archival info from Alumni Relations for MWC; not yet fully available for JMC; survey of alumni

.What factors can be identified as contributing to pride (as perhaps measured in dollars donated later) in one's alma mater?  How can these factors be maximized or at least perpetuated?  Source: survey of students and alumni

Development

.What should be the structure of the Development programs in the new university?
 Source: same as for Alumni Relations program question above

.Who are the targets of our development efforts?  Source: MWC Development office, JMC ?

.What are the goals of the Development Program now?  What will the goals be ten years from now?
 Source: ??

.What is a "friend of MWC"?  Who will be a "friend of __U"?  Answer: any donor.  What are characteristics of "friends of ___"?  Source: Development Office

Marketing

.What kind of marketing do we need?

 Admissions (probably not this committee)
 Promotion of the institution to the community -- Source: College Advancement/Development Office, ??
 Alumni -- Source: College Advancement/Alumni Relations, ??
 Development -- Source: College Advancement/Development Office

.How should marketing and image concerns be addressed?  (There are two committees that deal with these.)

The next meeting is scheduled for 4 PM Monday, February 26, 2001 at Trench Hill.

The meeting adjourned at 5:30 PM.

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