| I. Alumni |
Data
Source
|
Research
approach
|
Other
Committees Involved?
|
 |
What should be the structure of the Alumni
Relations programs in the new university? |
COPLAC institutions, Gulf Coast Univ.,
Arcadia Univ. (formerly Beaver College), Univ. College
of Univ. of MD, Johns Hopkins, Richmond College of
Univ. of Richmond. |
Ron will contact the Public Relations offices to
determine which ones meet the following criteria:
(1) a traditional liberal arts primarily residential
undergraduate program that is at the core of the university,
and (2) an adult graduate and continuing education
division that serves a regional commuting population
of students. After identifying a list of approved
ÏmodelÓ schools, Cindy has agreed to help or lead
the research efforts that will look at the alumni
programs within these schools. She will prepare
a report on each school using a case study method. |
|
|
What constitutes an Alumnus/Alumna at each college?
(Do we need to be more specific than ÏcollegeÓ?) |
?? (perhaps this committee) |
|
|
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What are (will be) the characteristics (demographics,
economic status, etc.) of alumni at each campus? |
Archival info from Alumni Relations for MWC; not
yet fully available for JMC; |
Survey of alumni |
|
|
What factors can be identified as contributing to
pride (as perhaps measured alumni donor participation
rates) in oneÌs alma mater? How can these factors
be maximized or at least perpetuated? |
Students and Alumni |
Survey of students and alumni |
|
| II. Development |
|
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|
|
What should be the structure of the Development
programs in the new university? |
Same as for Alumni Relations program
question above. |
Jeff has agreed to help or lead the research
efforts that will look at the development programs
within these ÏmodelÓ schools. He will prepare
a report on each school using a case study method. |
|
|
Who are the targets of our development efforts? |
MWC Development office, JMC ? |
|
|
|
What are the goals of the Development Program now?
What will the goals be ten years from now? |
????? |
|
|
|
What is a Ïfriend of MWCÓ? Who will be a Ïfriend
of __UÓ? Answer: any donor. What are characteristics
of Ïfriends of ___Ó? |
Development Office |
|
|
| III. Marketing |
|
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|
|
What kind of marketing do we need? |
|
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Admissions |
(probably not this committee) |
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|
 |
Promotion of the institution to the community |
College Advancement/Development Office, ?? |
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Alumni |
College Advancement/Alumni Relations, ?? |
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Development |
College Advancement/Development Office, ?? |
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How should marketing and image concerns be addressed? |
(There are two committees that deal with these.) |
|
Mission & Image |
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