Marketing Analytics
The marketing analytics minor is designed for students with practical quantitative skills who wish to measure and analyze market data to better understand and increase an organization’s return on investment and to improve their customer experience. Students will become competent with analytical techniques for decision modeling, marketing analytics, and marketing engineering. The minor is specifically designed to be completed by students from any discipline. Given that many of the non-business electives have other prerequisite classes, this minor may be especially attractive to students also interested in economics, data science, computer science, or statistics.