Marketing

There’s a greater demand than ever for professionals who can understand consumers’ thinking and formulate effective, multi-platform messages about ideas, goods, and services. When you study marketing at the University of Mary Washington, you’ll develop the insight, analytical skills, and critical thinking you’ll need to make a difference as a marketing professional.

Degree Awarded

Students majoring in Marketing who complete all requirements earn the degree of Bachelor of Science (B.S.) in Business Administration.

Areas of Study

Core business courses will give you a solid foundation for major-specific offerings including marketing research, marketing strategy, consumer behavior, negotiation, and international marketing.

Career Opportunities

Businesses, government agencies, nonprofits, and other organizations are recognizing that marketing is a specialty, not an afterthought. According to the Bureau of Labor Statistics, many marketing fields are seeing employment growth, with professions such as survey researcher and market research analyst expected to grow faster than average by 2022.

Internships

The College of Business recognizes that internships not only help students develop academically, they contribute the real-world experience and form connections that can lead to careers after graduation. The COB maintains a list of local internships that require business and marketing knowledge.