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majors, minors & Areas of study

Marketing Analytics

Marketing Analytics

The marketing analytics minor is designed for students with practical quantitative skills who wish to measure and analyze market data to better understand and increase an organization’s return on investment and to improve their customer experience. Students will become competent with analytical techniques for decision modeling, marketing analytics, and marketing engineering. The minor is specifically designed to be completed by students from any discipline. Given that many of the non-business electives have other prerequisite classes, this minor may be especially attractive to students also interested in economics, data science, computer science, or statistics.

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majors, minors & Areas of study

Education Studies

Education Studies

The minor meets the academic and professional needs of students who are interested in education. The minor is open to students from all majors. Through a combination of courses, students gain foundational knowledge and skills essential for diverse educational settings. The curriculum integrates licensure courses, making it particularly valuable for those pursuing careers in K12 education, although this minor will not result in licensure. The minor also appeals to students interested in careers beyond teaching, including roles in museums, nonprofits, and organizations such as the Peace Corps. Overall, the program reflects UMW’s commitment to interdisciplinary learning and prepares students for impactful roles in various societal contexts.

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areas of study

Professional Writing

Professional Writing

The professional writing minor complements any major, providing students with an extended study of writing processes, genres, styles, and purposes. Graduates are then ready for various academic, professional and public writing assignments.

The minor in professional writing requires 15 credits include two writing seminars and three courses at the 300-level or higher in English and linguistics.

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Disability Studies

Disability Studies

Disability studies engages students in an interdisciplinary study of disability through education, with cultural, historical, legal, medical, political and social applications.

The minor in disability studies requires 15 credit hours from associated courses.