Sweet Frog Frozen-Yogurt Chain to Locate in Eagle Village

The University of Mary Washington Foundation has announced that Sweet Frog, a popular Richmond-based frozen-yogurt chain, will locate in Eagle Village adjacent to the university. A March opening is planned.

“We have long wanted to attract this type of business to Eagle Village due to student and faculty feedback that was collected in the early stages of this project,” said Jeff Rountree, CEO of the UMW Foundation and president of Eagle Property Holdings, LLC. “The frozen-yogurt industry has exploded in the past few years with Sweet Frog, in particular, opening over 50 locations in just the past two years.”

Raven Williams, senior sales and development manager for Sweet Frog, said the chain selected the Eagle Village location because of its accessibility and inviting atmosphere. “At Sweet Frog, we want to be more than just a dessert place, we want to be a part of the community and we were impressed with the community feel of Eagle Village,” said Williams.

Eagle Village will be the second location for Sweet Frog in the Fredericksburg area. The company expects to have 100 stores open by the spring of 2012 in 15 states as well as one in South Korea, according to Sweet Frog founder and owner Derek Cha.  After undergoing extensive renovations, the brightly decorated Sweet Frog’s store will be located in the former Glass America space with direct frontage on U.S. Route 1.  Plans also call for an outdoor patio.

Eagle Village, owned by the UMW Foundation, is a 23-acre pedestrian-friendly residential and retail mixed-use village in the former Park & Shop retail center. The first phase of construction was completed in July 2010. It includes an apartment-style residence complex for UMW students; office, retail and restaurant facilities; and a multi-level parking garage.


News release prepared by: Jeff Rountree                  

About Brynn Boyer

Brynn Boyer is assistant director of media and public relations and a 2010 graduate of UMW.


  1. YAY!!! This is great news! ….now if only we could get a Panera ;-)

  2. I looove Sweet Frog! Does anyone know if they take EagleOne?