Kelly Eunjung Yoon, Assistant Professor of Marketing, joined UMW in 2019. She teaches principles of marketing, consumer behavior, and marketing research in the undergraduate and MBA program. Dr. Yoon's research examines how consumers use and process digital and social media. One of her research was published by Journal of Consumer Psychology in 2020. She was also nominated for Journal of Consumer Psychology (JCP) Best Paper Award by Early Career Contributor in 2020.