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Kelly Yoon (eyoon)

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Assistant Professor

Woodard Hall Room 247
eyoon@umw.edu
540-654-1451


Academic Degrees

University of California, Irvine, Ph.D in Management (Concentration: Marketing), 2019

Kelly Eunjung Yoon, Assistant Professor of Marketing, joined UMW in 2019. She teaches principles of marketing, consumer behavior, and marketing research in the undergraduate and MBA program. Dr. Yoon's research examines how consumers use and process digital and social media. One of her research was published by Journal of Consumer Psychology in 2020. She was also nominated for Journal of Consumer Psychology (JCP) Best Paper Award by Early Career Contributor in 2020.

Kelly Yoon in the News

Yoon Receives Prestigious Journal of Consumer Psychology Award

Assistant Professor of Marketing Kelly Yoon was chosen to receive the Journal of Consumer Psychology's 2022 Early Career Contributor Award, based on her paper, "Perceived Costs versus Actual Benefits of Demographic Self-Disclosure in Online Support Groups,” published in the 2021 (31/3) volume of Journal of Consumer Psychology. This JCP Early Career Contributor Read more…

Yoon Co-Conducted Study on Online Support Groups

Assistant Professor of Marketing Kelly EunJung Yoon, of UMW's College of Business, co-conducted a study, led by the University of California, Irvine, into how participants in online support groups tend to hide demographic information, in an effort to form better connections with other members. “Our findings indicate a striking discrepancy between Read more…
Read more about Kelly Yoon.
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